Clearwater Analytics is a leading provider of cloud-based investment accounting, reporting, and analytics solutions, serving financial institutions, corporations, and asset managers worldwide. With a commitment to innovation and excellence, Clearwater empowers clients to streamline operations, achieve greater transparency, and make data-driven decisions with confidence.

In my role at Clearwater Analytics, I played a pivotal part in refining the brand, developing high-performing marketing campaigns, and contributing to significant revenue growth. Key accomplishments include:

Led the refinement of the Clearwater Analytics brand, ensuring consistency across all communications and positioning the company as a credible leader in the investment accounting SaaS space.
Created custom sales collateral and campaign assets that directly influenced $6.65M+ in opportunities and contributed to $7.7M in 2024 closed-won revenue, enhancing engagement and supporting sales efforts.
Drove measurable engagement with a 43% increase in impressions and an 18% rise in clicks through the creation of thought leadership graphics and product-focused visuals, resulting in significant lead generation and social media impact.