Clearwater Analytics Strategic design in a fast-moving fintech environment, balancing clarity, complexity, and brand cohesion.
Jack's Urban Meeting Place (JUMP) Creative direction for an unconventional community space, developing vibrant collateral and systems for programs, events, and outreach.
BASE Idaho Refreshing a legacy brand for a nonprofit rooted in snow, support, and accessibility.
Whole Foods Market Bringing national brand strategy to life at the local level, designing store signage, campaigns, and community-forward promotions.
Republic Square Books Designing for print in a digital world, creating cover-to-cover experiences that amplify the written word.
City of Boise Design in service of the public good. Visual communication that helps residents engage with their city.
Ridge to Rivers Environmental communication that fosters trail stewardship, designing educational signage for Boise’s iconic foothills system.
Elevate Publishing Editorial design from concept to shelf, crafting book covers, interiors, and promotional materials for a boutique publishing house.
Elaine Clegg City of Trees Challenge Rebranding a public initiative with deep roots, creating a badge and identity system that honors leadership and inspires action.
Rooted in my passion for community, outdoor recreation, conservation and education. I take a strategic, research-led approach to brand development—blending editorial creativity with marketing precision to support organizations communicate their mission with clarity and impact.