BeMyApp & UK Ministry of Defence: Visualizing Innovation for Digital Transformation

BeMyApp, a global innovation agency, partnered with the UK Ministry of Defence to drive technological advancement through hackathons, design sprints, and developer engagement. My role was to craft a visual identity that effectively communicated complex technical challenges while fostering collaboration between government officials, developers, and industry experts.

Design Approach

The branding needed to strike a balance between authority and innovation—clear enough for structured government initiatives yet dynamic enough to engage creative problem-solvers. A modern, structured design system was developed using clean typography, strategic color application, and compelling infographics to enhance clarity and engagement. The visuals ensured accessibility while maintaining a professional and forward-thinking aesthetic.

Outcome

The final design system provided a cohesive and engaging visual framework for BeMyApp’s work with the Ministry of Defence. By bridging government formality with tech-driven creativity, the branding successfully supported digital transformation efforts, encouraging collaboration and the development of innovative solutions within the defense sector.

Ministry of Defense Promotional Assets